To the early Christians a capital X signified Christ. When we involve ourselves in X Factor Evangelism, we are trying to emulate Christ's example in reaching the lost. How did He do it? Christ always started with love. Love is the key that opened the door for Him to minister. But Christ did not stop with love. Love is not enough if it is separated from the light and truth of the Scriptures.
Too often when we try to evangelize, we emphasize one aspect over the other. Trying to be the light of the world without love is often hurtful and pushes people away. Love without the light does not bring the true healing that a lost and hurting world needs. This book introduces readers to four evangelism styles that are common in the church today: The Jonah Syndrome, the Eli Syndrome, the Viper Syndrome and the X Factor. The X Factor style of dealing with people is the only style that pulls people toward God instead of pushing them away. Try to honestly ask yourself as you read these chapters, 'In which style do I function in and what can I do to reach the X Factor?'
X Factor evangelists are willing to love those who are different from themselves and be salt and light in their lives. They are willing to overlook the differences of custom, language, dress and style. Their motivation is to help, not hurt, to make the hurting feel better and not just make themselves feel better. They desire to have a positive impact on all those around them, not just the ones who look, act, and talk like them. They strive to have an impact with life-changing results, an impact that involves bringing everyone to the true Light -- Jesus.